Content Style Guide

Tool used: FrameMaker

Purpose: I collaborated with a team to create a mock house Style Guide for Good Foot. This document is intended for internal users to enforce consistency in tone, voice, and content across all documents types.

Download Sample

Review brand mission and values

I first reviewed the brand's mission and values to determine the voice and tone of the style guide.

Identify the User

I identified the audience to determine what content should be included in the document.

Establish and Write Guidelines

I established guidelines with my team. Each guideline should specify standards for how and when to use each guideline.

Review and Revise

I proofread content to ensure that it is free from grammatical errors, and that all information, and images follow the appropriate voice and tone of the company prior to publishing.

My Process

Successes

Identify target audience
- Identify the target audience to determine the breath and depth of the document.
Identify brand missions and values
- Analyzed the brand's ads, web content, stakeholders, social media to determine their mission, values, and their tone of voice.
Integrate navigation features
- Table of contents, page numbers, cross-references, hyperlinks, glossary, and an index were integrated to quickly direct the reader to information they're trying to find.
Integrate useful graphics
- Relevant graphics, examples, diagrams, figures, and tables were integrated into the document to highlight and illustrate important concepts.
Make use of reference materials
- Used resources such as the Microsoft Style Guide, W3C and Mailchimp to identify proper terminology, and industry best practices.
Copy editing
- Collaborated in copy editing the document to ensure readability, and consistency, prior to publishing.